When we talk about website or landing page design, many still think about “beauty” — fonts, images, color schemes. But in reality, design is a sales tool. It shapes the user’s journey from the first glance to the final click, and therefore directly impacts revenue. Research by Nielsen Norman Group s
Headless architecture has long ceased to be just an “enterprise toy” and is increasingly appearing in the needs of small businesses: a fast website, a flexible storefront, “painless” integrations — all while working with limited budgets and small teams. Separating the storefront (frontend) from th
When a startup passes its first hundred users, the company reaches a turning point. Up until this stage, everything relies on the energy of the founders, manual processes, and the enthusiasm of early customers. But after the “100” milestone, the old methods stop working: personal communication is no lon
Automation inside companies has come a long way: from simple scripts and chatbots to full CRM and ERP ecosystems. But in 2025, a new player enters the stage — AI copilots. These are not just “smart helpers,” but tools that become a real part of the team: they support a sales manager during a call, [&h
Most teams launching a SaaS product instinctively reach for a CRM system in the early stage. It feels like without this tool you won’t be able to manage clients, track sales, or maintain order in your processes. But in practice, a CRM often becomes an unnecessary layer between code and user: speed slows d
Search is no longer a catalog of links. Today, more and more often, users receive a ready-made answer directly on the page — in Google’s AI Overviews, Microsoft Copilot Search, Perplexity, or even in Yandex experiments. This fundamentally changes the way businesses compete for attention: it is no longer
Over the past two years, artificial intelligence has gone from being a “flashy startup hype” to a mandatory component of strategy for most companies. If in 2022 the word AI was heard more often in investor presentations than in operational meetings, by 2025 it has become a topic of daily budget planning
Until quite recently, outbound sales were still considered a “numbers game”: hundreds of emails and messages were sent out in the hope that at least some would reach the right person. But today the rules have changed. Email filters have become stricter, clients are more demanding, and old metrics such a
