Basketball media portal with an AI newsroom
Full cycle: design, development, launch, and growth
About the project
Client
SpotBasket
Industry
SportsTech
Role
Development and design
Format
Turnkey project
Sports app, 100,000+ users, U.S. market. Brought coaches and athletes into one ecosystem: a web service and mobile apps, 100,000+ users.
Task and approach
The goal was to build a product that solves a specific business pain, not to showcase technology. We started by mapping processes and users, then designed the interface and architecture for real-world load.
We also made sure the solution stayed maintainable: documented code, a clear architecture, and the ability for the client’s team to evolve the product.
- Analysis of business, user, and market needs
- Clear architecture and user flows
- Modular UI components
- Visual hierarchy built around user needs
Solution
The outcome is a working product with documentation, handed over for production use. Further development happens together with the client’s team: new features, optimization, and support.
What we delivered
- A recognizable logo and brand identity
- Architecture designed to scale with load
- Integrations with external systems and services
- Documentation and project handoff to the client’s team
