ASO — app store optimization
Increase your app’s visibility and appeal in stores, maximize installs, and grow organic traffic.
Installs grow from two things: visibility and page conversion
Half the work is ranking in the store search results for the right queries; the other half is getting installs from those who reach the page. We handle both — otherwise traffic comes in and leaks out.
ASO for startup growth
We maximize installs and grow organic traffic
Keyword and trend research
We analyze search queries and pick the best keywords for your app
Improving app page conversion
We create effective, compelling descriptions, screenshots, and videos
Monitoring and performance analytics
Ongoing analysis and strategy adjustments to achieve maximum results
ASO support and ongoing improvement
We keep ASO strategies updated regularly for steady growth
Taking to 100K - Productivity Tools
Over 100 thousand downloads on Google Play + AppStore.
In 10 months, we delivered the scope and brought the project to profitability
See all projectsSee all projects
How app store promotion work is set up
Two parts run in parallel: visibility in the app store search and conversion on the app page. Store rankings change all the time, so this is a testing cycle, not a one-time metadata setup.
Terms, payment, and the general workflow — on the “How we work” page.
- [01]
Metrics and store review
Free: current installs and rankings
- [02]
Query research
Demand, competitors, locales
- [03]
App page audit
Icon, screenshots, description, reviews
- [04]
Metadata
Headline, subheadline, keywords
- [05]
Creatives
Icon, screenshots, video preview
- [06]
A/B tests
Product Page Optimization, Google Play experiments
- [07]
Reviews and rating
Responding to reviews, handling negative feedback
- [08]
Iterations and report
Monthly: impressions, installs, conversion
Most frequently asked questions
App Store and Google Play page optimization: metadata keywords, icon, screenshots, video, description. Goal — more search impressions in the store and a higher install rate among visitors.
We grew the Productivity Tools project to 100 000+ installs on Google Play and App Store in 10 months and made it profitable. The specifics depend on the niche and competition — we provide an estimate for your app after reviewing your current metrics.
Yes, ASO is store organic. Paid traffic speeds up the ramp-up and gives test data, but you can get baseline install growth without it, too. Together, the result is usually cheaper.
Access to the developer console and current install analytics. Next — query research, a testing plan for metadata and creatives, and regular iterations: ASO isn’t a one-off, the store changes rankings constantly.
Prebuilt packages
Usually bought together
- Mobile developmentNative and hybrid mobile app development for iOS and Android
- 360° full-funnel promotionAll growth: from strategy and content to scaling paid traffic
- SEO — search engine optimizationEnd-to-end SEO promotion for the US, EU, RU, MENA, LATAM markets
- UI/UX designUser-friendly, attractive interfaces for all devices
Discuss your task
The express estimate is free and comes with no obligation: you’ll get an approach, a timeline, and a budget range.
Or email us at [email protected] — we’ll reply within one business day.