So you’ve decided to create your own website and have already chosen the topic and style of the future site. For the site to become well-known and well-visited, and also generate profit, you need to work through a number of issues.
Website brand identity
The website design will look best if the site features your company logo, possibly its trademark, and the site uses brand colors and a brand font.
Logo – is the face and foundation of a company’s brand identity. In terms of importance, it comes right after the site name.
It will help identify the site among a huge number of similar sites.
If for any reason the company does not yet have a logo, it’s better to take care of this in advance.
Trademark – is a graphic image that will distinguish your goods or services from similar goods or services of third-party manufacturers.
In most cases, color choice can be determined based on the company’s line of business. You also need to consider the psychological meaning of colors and their compatibility.
Font is also a significant component of a company’s corporate identity.
Graphic component
The graphic component consists of photos and images as well as animation, video, graphics, and charts.
The total volume of graphic elements should not exceed the volume of text information. If a page contains no more than two paragraphs of text, then it’s enough to place one photo. At the same time, reducing the number of graphic elements leads to shorter load time for your website.
The graphic materials on your website should be unique and of good quality, meaning the image should be sharp and high-contrast. The ideal option is for the photos to belong to your company.
Photos should be provided in JPEG format.
Text component
The text component includes the core elements – about the company, descriptions of products and services, as well as articles related to your area of activity.
The “about the company” section – is a kind of presentation of your company and should contain a short story about the company, its history, and reflect the main lines of business.
Descriptions of services or products on the site essentially perform the same function as a sales consultant on your retail floor or a sales manager.
This section usually contains the following information:
1) About products or services;
2) Their detailed characteristics;
3) Photos;
4) Information about price and product availability.
When describing services, you also need to specify the service description and the delivery process;
Writing topical and SEO articles – is the best way to increase a website’s popularity. Topical articles carry an informational load and serve to inform site visitors.
Text information is usually provided in DOC or TXT formats.
